STRETCH GOAL #1 MET! Guest Announcement #2: Johnny Gioeli


We cannot believe that hours after announcing our first stretch goal…it was totally smashed! If you blinked, you missed the last 10 VIP invitations zoom off to 10 very lucky and VERY generous backers…we hope you guys are especially looking forward to your Summer of Sonic experience! The 25th anniversary coins up for grabs have already speed off at Sonic speed as well!!!

Thank you to all the new backers, and to those who upgraded their tiers to snag our new rewards – it all makes a huge difference, and it means we can now make our second guest announcement…



The voice of Crush 40, Johnny Gioeli, returns once more to Summer of Sonic! Gioeli made his Sonic debut back in 1998, thundering into Hedgehog history with his soaring vocals on the theme of Sonic Adventure, Open Your Heart. Since then, Gioeli and Senoue have made their mark in the Sonic universe as super group Crush 40, creating and performing many vocal tracks on the biggest games in the series.

Get ready to rock out once more with Crush 40 at Summer of Sonic 2016!

With stretch goal #1 reached, why stop there?


2016-stretch2If we can beat our next target, we will be able to announce another EGG-citing guest – we hope you will all make your VOICE heard and help us to our goal!

See you at the goal post!

Stretch Goal #1!

We are so pleased to have beaten our funding target already, but we still have lots of aspirations for Summer of Sonic…and that’s where you come in!



If we can manage to CRUSH this next target, we will be SINGING from the rooftops! We have already announced two guests, and we have other big names to announce soon as well…but if we can reach this goal, we will be able to announce ANOTHER very special guest appearance at Summer of Sonic 2016!



We are overjoyed to be able to offer a very special item to a lucky few backers! SEGA of America have very generously offered us a number of 25th anniversary collectors coins to help us with our fundraising! These coins will be very limited, so you will need to be quick off the mark in order to snag one! Images of the coin will be available soon!

We will be adding these tiers at approximately 9:30pm this evening (about 1 hour from this post!) so stick around if you are desperate to own one!


Our last VIP Invitations will be made available at 9:30pm tonight! These last few invitations will also include the collectors coin. Those who have already backed at the SONIC GENERATIONS tier – we will have an update specifically for you soon!

Phew! That’s all for now! Keep pledging, keep sharing the Kickstarter page, and lets blast our way to the next target at Sonic speed!

Guest Announcement #1: Takashi Iizuka & Jun Senoue

We are pleased to be able to make our first guest announcements for Summer of Sonic 2016, and would like to welcome back two Sonic Team veterans to the event!



Joining Sonic Team all the way back in 1993, Iizuka-san was the Senior Game Designer for Sonic 3 & Knuckles and Lead Game Designer for Sonic Adventure 2 to name but a few of the game credits to his name. Iizuka-san is the current Head of Sonic Team, and has been the Producer for all main Sonic titles since 2010. We look forward to once again hosting Iizuka-san at Summer of Sonic!



Picking up the reins as Sound Director for Sonic Adventure, Senoue-san helped redefine the sound of Sonic the Hedgehog titles for the 21st century. He has now become synonymous with the series as both composer and performer, as well as playing lead guitar in the fan favourite rock band Crush 40. We look forward to Senoue-san performing once more at Summer of Sonic!


Remember to check back tomorrow for more exciting updates!

Svend & Adam


Hey all – Adam and Svend here!

Wow! We are absolutely stoked that we have smashed our funding target for Summer of Sonic 2016! We would like to express our gratitude, on behalf of ourselves and the entire Summer of Sonic team, to all those who have pledged so generously and helped get us to our funding goal so quickly.

We are honoured that so many of you have faith in Summer of Sonic 2016 even before we have made any announcements regarding guests or events. We have received a boatload of kind messages conveying well wishes and joy that we are bringing the event back in the 25th anniversary year, and it has reminded us that Summer of Sonic means a lot to so many.Thank you all so much!

  • So…what next? Although we are coming up to half way through our campaign, we are far from finished with fundraising! Over 650 invites have been pledged for so far, and more are being pledged for every day! If you are still wishing to visit Summer of Sonic 2016, we suggest pledging sooner rather than later; considering the imminent announcements, they won’t last long! Remember, Kickstarter will not take payment until after the Kickstarter concludes, so don’t wait for payday in order to pledge!
  • Pledging for extra T-Shirts: Many of you have asked if you can pledge for extra T-Shirts to your tier…and you can! Simply add £15 to your pledge – every extra £15 pledged above the minimum amount required for that tier will get you one extra T-Shirt!
  • Guest Announcements! Keep your eyes firmly fixed on our social media accounts and our website – we will be announcing our very first guests!
  • Stretch goal #1! We are overjoyed we have already reached our initial funding target, but aspirations won’t stop there! We will announce our first stretch goal on Monday 18th of April! 
  • New Reward Tiers! Any die-hard Sonic the Hedgehog merchandise collectors will want to be sat on our Kickstarter page on Monday 18th of April, as we launch a some VERY exclusive tiers which will include a VERY limited edition piece of Official Sonic the Hedgehog 25th Anniversary merchandise! They will go fast, so if you want to get your hands on one, we suggest you keep your eyes firmly glued to the Kickstarter that day!
  • VIP Tier – one more chance! We will be releasing the last 10 VIP tier invitations on Monday 18th of April, after which we will be offering no more! Don’t miss your chance for an incredible Summer of Sonic experience!

Thank you all again for all of your support, and keep sharing our Kickstarter to push us towards our first stretch goal!

Adam & Svend

Over Half Of SOS 2016 Invites GONE! New Tiers Introduced!

Hey all! Adam and Svend here again from the Summer of Sonic team!

We are so pleased to see that even after the initial rush, our project still has fantastic momentum, and at day 5 we have already exceeded the 80% funding mark! This is absolutely fantastic news, and means we should hopefully reach our target in a matter of days. A huge thank you to everyone who has pledged so far; it is great to see that so many support Summer of Sonic even before we start our ever-growing list of exciting announcements for special guests, activities and much, much more!

We have now had pledges for over half of the number of invites we can offer for Summer of Sonic 2016. Again as we have detailed in our project description, Summer of Sonic 2016 is purely invite only, and the only way to receive an invite is to help us make the event happen through pledging. We have received a number of messages asking if it is possible to receive an invite to Summer of Sonic 2016 after the Kickstarter campaign concludes – unfortunately this will not be possible, as we have no way to guarantee we will have any space left by the time the Kickstarter ends. If you are considering coming to Summer of Sonic 2016, our suggestion is to pledge now and avoid disappointment!

The following are reward tier updates that have been made in response to requests we have received:

  • SONIC’S SCHOOL HOUSE: This is a new tier, that we hope will accommodate those who want to visit with young families. This tier reward includes TWO Summer of Sonic invitations, PLUS TWO invitations for children that are aged 5 or under
  • SONIC TRIPLE TROUBLE: This tier was more popular than we initially anticipated, so we have released more
  • SONIC 3D BLAST: In addition to requests for more 3 x invite combinations, we have also added this new tier, which includes THREE Summer of Sonic invitations and THREE event T-shirts

Again, please make sure you keep coming back to this Kickstarter Page, even if you’ve already pledged, because we have some ideas for new reward tiers that will definitely get some of you very excited! Please keep sharing our Kickstarter campaign page – the more we can raise, the bigger and better Summer of Sonic 2016 will be.

Let’s race towards our target at Sonic speed!
Adam & Svend

24 Hours Since Announce… WOW!

Hi guys, Svend and Adam here from the Summer of Sonic team. Since we announced the 2016 convention and launched the Kickstarter project yesterday, we’ve been keeping an eye on the interest from the Sonic community… and we are honestly blown away by the initial response!

We reached half of our target goal in just five hours, and right now we’ve crowdfunded more than £13,000! That’s huge, and an incredibly promising start to our journey! Thank you so much for your continued support; as we’re a show by fans, for the fans, we’re touched that you all want to be a big part of the show.

Over the next week, the core Summer of Sonic team will begin (virtually) sitting in a (virtual) brainstorming room, planning out ideas for the activities that we want to set out for the day. We have some broad ideas already sketched out, but we don’t want to put the cart before the horse – you’ll hear more from us once we’re able to hit our target goal!

Do please make sure you keep coming back to this Kickstarter Page, even if you’ve already pledged, because we have some ideas for new reward tiers (and, if we get that far, stretch goals) that we hope will surprise you! It’s all in aid of making Summer of Sonic 2016 the absolute best we can make it, so we hope you’ll stay excited with us!

We’ll stay in touch!
Svend & Adam

The Biggest Sonic Convention is Back… For One More Run!

It’s been a while, but we’re back! To celebrate Sonic the Hedgehog’s 25th Anniversary, the Summer of Sonic is returning to host the biggest fan convention ever!

Since 2008 we have been entertaining fans with a day-long party that allows the young (and young-at-heart) to come together and meet up – against an electric backdrop full of live music, art contests, official Sonic game demos and meet and greets with the celebrities behind your favourite franchise!

After a two-year hiatus, we want to do it all again! But this time we need your help to make the show as fantastic as we can possibly make it. So we are introducing a Kickstarter project to Summer of Sonic 2016 in order to raise the funds we need to host an epic Sonic party right in the middle of London!

We understand that in previous years, we have given away tickets for Summer of Sonic for free on our website; for 2016, we are selling entrance to the convention via our Kickstarter page. So if you’d like to help us host a great show, and get an exclusive invitation to a fully SEGA-supported event to celebrate Sonic’s 25th, we’d really appreciate it if you considered pledging to our project.

We have set a goal that we feel is realistic for us to put on a show that matches the fun and excitement that we have hosted in the past, and we hope you’ll help us get there – together! We will of course look to updating the Kickstarter project over the course of its 30-day life too, so do keep an eye on the page for the latest updates.

The full Summer of Sonic 2016 Official Website will be coming soon. Until then, you can find our Kickstarter page right here, where we answer all your questions about the show, including date and venue details: Thank you so much in advance for your support – from 2008 right through to 2016!

Svend Joscelyne & Adam Tuff
Summer of Sonic Co-ordinators
Official Summer of Sonic Spokespeople

Summer of Sonic 2014 – An Extra Statement from the SoS Team

Today, we’re very sad to announce that we will be unable to organise a Summer of Sonic convention this year. You can see the full statement from us, along with an announcement from our friends at SEGA regarding the US Sonic Boom event, on this site as well as on the SEGA Blog.

It’s not a decision we chose lightly. A lot of variables factored into it, not least the real-life commitments that the entire staff of Summer of Sonic have to juggle alongside co-ordinating such a majestic beast of an event. It’s easy to forget that this is a show almost entirely organised by fans in their spare time.

For those of you wondering why it took so long for us to make a statement on this, know it’s because we tried really hard to make it work this year. We tried until the bitter end to make time, to shift stuff around, and to ensure we could guarantee a high standard. News of Sonic Boom (the game) this year only made us push harder to try and make it work. But we just couldn’t do it.

As the statement suggests, this won’t be the last time you hear of Summer of Sonic. We will be back, when the stars next align – and we have some initial ideas of where we can go from here already, so don’t be too disillusioned.


I’m aware that the Summer of Sonic means an awful lot to so many people around the world. And it makes us all so happy to see and hear that. Every year since 2008, the fan team organising SoS flat-out exhaust themselves working on a tightly-oiled event for our fellow Sonic fans to enjoy, and despite nearly collapsing at the end of every single event, the sheer energy we get from attendees and special guests alike gives us inspiration to do it all over again the next year.

So yeah, you can bet your last gold ring that we’ll be back, if we can help it.

For me, as the creator of the event, it’s nice to take a step back and consider all that the event has accomplished during this hiatus. And I’m not necessarily talking about the Crush 40 gigs, the Sonic the Comic artist appearances, the game demos and the Yuji Naka interview (although all of those things were awesome, and as Naka-san is a personal hero of mine, moments I’ll always treasure).


I’m talking about the Cosplay contests. The fan art showcases. The contestants on Never Mind the Buzzbombers. The crowds that sang Escape From the City at the top of their lungs in 2011 and almost knocked a surprised Jun Senoue for six. The little girl that came dressed as Black Knight Sonic, and the kid who cosplayed as an Orbinaut in 2013. The guy who always seems to come dressed as Wes Weasley. The brave lasy who shaved her head for an Eggman cosplay for the very first Summer of Sonic in 2008.

Most importantly, the kids (and adults) who visited SoS out of sheer curiosity and made loads of new best friends in a single day. Oh, and maybe my 3DS StreetPass count as well.

2014-sos4What makes Summer of Sonic what it is, are the fans. From the very beginning, I wanted to create a space where Sonic fans could just meet up in a netural location and chat away. Make friends. Have a laugh. Play some Sonic. And as breathtaking as the convention’s expansion has been, I’m more excited that the show has never strayed from those roots – and everyone who attends the event understands those foundations on which SoS is based on.

To that end, for anyone who will be missing Summer of Sonic this year – the games, the people, the hijinks – here’s my advice to you. Hang out. Get out there and spend time with the friends you made at Summer of Sonic. Have fun. Continue the spirit of this awesome convention by simply spending more time together.

And there are many events out there where you can do just that this year. In the UK, a group of fans called Sonic London stage regular meets in the capital city, while further out on the coast you have the exciting new meet up, Weston Super Sonic (wish I’d have thought of that name). In Russia, a band of super-fansites are clubbing together to hold a large-scale convention titled Super Sonic Con, the progenitor of which began even before the first Summer of Sonic.

And for US fans, there is the fantastic Sonic Boom official event, which is taking place in October this year – and for those looking for a more casual meet, Sonic Revolution has you covered on the West Coast.

I highly recommend checking these events out, and attending/supporting them if you live nearby.

As for Summer of Sonic… we’ll be back, I’m sure of that. When, however, is the better question. You’ll be the first to know when we have something to announce, but for now the staff here are going to take a well-earned break (we’re actually planning a meet-up in the Summer, which will be nice) and reminisce on some good times.

We’ve accomplished a lot together these past six years. Thank you so much for your support. We’ll be back before you know it.


Svend ‘Dreadknux’ Joscelyne

Summer of Sonic and Sonic Boom Official Statement

May 22, 2014: By SEGA Community Manager Kellie Parker, and the ‘Summer of Sonic’ team. This message can also be found on SEGA Blog.

Many of you are anticipating the announcement of the two biggest Sonic community events of the year – Summer of Sonic and Sonic Boom (the event). We have an update today, but it’s a mix of excitement and sadness.



Unfortunately, the organizers of Summer of Sonic have decided not to hold the event this year. Below is a statement from the Summer of Sonic organizers.

Every year, The Summer of Sonic team dreams of new ways to excite and inspire like-minded Sonic the Hedgehog fans, with large-scale conventions that aim to bring people together under a common theme.

Due to the nature of how the annual event is organised, each Summer of Sonic event hinges on the availability of key team players, as they help build the show in their spare time – alongside SEGA personnel who also must work around their daily duties.

With this in mind, it is after a lot of consideration that we have decided to put Summer of Sonic on hiatus for 2014. During this hiatus, we will take stock of the things we have accomplished with SEGA and then decide when we will be able to return for another round of Sonic excitement.

The team would like to express our sincere thanks for the continued support of our fellow Sonic fans, as well as our apologies for any disappointment this news may cause.

Since its debut in 2008, the Summer of Sonic has been a truly pioneering event, entertaining thousands of fellow Sonic the Hedgehog fans from all corners of the world with the mantra of providing a convention by the fans, for the fans.

Its creation also marks a significant milestone in the video games industry – these past six years this small team of adoring fans have enjoyed an extremely close working partnership with the company responsible for the products and characters they grew up with and love. This close interaction between brand and community is unprecedented to this day, and shows SEGA as a company ahead of the curve when it comes to fan engagement.

As such, the team would like to thank SEGA and the Sonic Team for its support for the convention – both past, present and future.

We wish them well and look forward to potential events in the future.



It’s not all sad news though! We’re excited to announce the time, date and location of Sonic Boom (the event) 2014. Drumroll, please….

Sonic Boom 2014
Saturday, October 4th, 2014 (evening)
Grand Ballroom at the Manhattan Center
311 W. 34th Street (next to Penn Station)
New York City, NY

Mark the date on your calendar, join our event on Facebook (link), and plan to join us! We’ll have information on tickets, talent, and more in the coming months. Hopefully, some of you Summer of Sonic regulars will take a trip across the pond to see us in New York City!